What does the term "blockbuster" imply about a film's marketing strategy?

The term "blockbuster" refers to films that are typically characterized by their high production values, large budgets, and, importantly, extensive marketing campaigns aimed at attracting a wide audience. The extensive marketing strategy is designed to maximize the film's exposure and generate significant box office revenues by appealing to mass audiences. This often involves promotional activities that include trailers, advertisements, merchandise, and sometimes even partnerships with brands.

Understanding the marketing aspect is crucial because a blockbuster film's success often hinges not just on its content but on how effectively it is marketed. This strategy aims to create buzz and anticipation before the film's release, ensuring that it draws in large crowds upon debut, which is essential for achieving blockbuster status. In contrast, the other options do not accurately reflect the marketing approaches associated with blockbuster films.