In film marketing, what is the intended effect of a trailer?

The intended effect of a trailer in film marketing is to highlight key elements and attract viewers. Trailers serve as a promotional tool designed to generate interest and excitement about an upcoming film. They usually include a selection of captivating scenes, compelling visuals, and important plot points that give potential audiences a taste of what to expect without revealing too much of the story. A well-crafted trailer aims to evoke curiosity and emotional engagement, stimulating viewers' desire to see the full film when it's released.

This strategy is crucial in a crowded marketplace, where multiple films compete for attention. By effectively showcasing the film's tone, style, and key characters, trailers can create buzz and draw in larger audiences during the film's opening.